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With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic positioning, social traffic drivers and video content integration, the Sotheby’s International Realty® brand utilizes hand-selected media powerhouses whose innovation, experience and international impact allow our brand to successfully connect with a global consumer. Preview below.

Genius Marketing 

Marketing in real estate has never been used to its full potential. For that reason, our team has identified proven, successful methods using demographics and psychographics of your potential homebuyer that put your marketing dollars to work successfully. Focused on your perfect buyer, they target all aspects of marketing your property to that buyer; including staging, photography, video and advertising outlets.


Depending upon your target buyer stats, our team uses video, 3D imaging, print, social media, email marketing or a mix of mediums. Our systematic, intentional advertising tells a story about your home and reaches the right homebuyers at a more visceral level. We call this process Genius Marketing. We are taking traditional mediums and cross-pollinating this advertising with on-trend social media and mobile marketing promotions. Our process ensures that not only will we find your home’s buyer, we will build the highest value for your home possible. Genius.

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